For over 40 years, AnswerPlus has been "the voice" of its customers, offering businesses Emergency Response, Off-Premise Reception, Help Desk, Order Taking, and Consumer Response call centre services. By executing a media relations strategy focused on key target markets, BlueSky Communications was able to give AnswerPlus a voice its target audience couldn't help but listen to.
BlueSky's strategic pitching of byline articles and securing coverage with trade publications has ensured that AnswerPlus is not just busy answering calls from its call-centre customers, but that it's busy answering calls from intrigued new clients, too.
"In our 40 years of business, we have never had nearly the level of consistent media coverage in such a breadth of publications as we've had since working with BlueSky. BlueSky's ability to come up with creative, newsworthy story ideas and ensure regular pick-up in media that reaches our target markets has enhanced our profile and credibility - an article is always a nice piece to supplement a sales pitch when we are meeting with new prospects. PR has been a great investment for us!"
Dana Lloyd, Vice-president of Marketing, AnswerPlus
 Toronto Star |
 Tire Business Magazine |
 Enterprise Magazine |
 Workplace Today |