LifeSpeak Inc., a company that designs customized workshops for corporations, hired BlueSky for its launches across the country. Although the launch was newsworthy in itself, BlueSky's strategy was to implement a pre-launch PR campaign, uncovering an interesting human-interest angle focused on employee productivity and retaining top talent. This "real" story appealed to reporters and resulted in front-page media coverage in the National Post and profiles in the Globe and Mail, the Toronto Star, CBC Radio and Canadian Living. BlueSky's ability to generate pre-launch buzz and build anticipation proved successful in attracting new business calls for LifeSpeak. Ongoing profile in the media has not only helped LifeSpeak continue to attract new clients nation-wide, it's also helped the company attract new speakers for its roster.
"As a new company, we decided to invest most of our marketing dollars in PR and it's paid off tremendously. The media coverage BlueSky has brought us allowed us to launch in new markets with lots of excitement and a level of awareness and credibility. This has opened more than a few doors for us."
Aimee Israel, Co-Founder and CEO of LifeSpeak.
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