Roche is a global leader in the research and development of diagnostic and pharmaceutical innovations that make a difference in the day-to-day lives of patients and their families. To re-affirm its position within the Canadian healthcare sector, Roche wanted to create an integrated package of communications materials that would resonate with patient groups and physicians.
A corporate ad campaign was created to raise awareness of Roche's commitment to R&D in both trade and consumer magazines, while a brochure with inserts could be customized to highlight specific areas of focus. BlueSky also performed a comprehensive web audit and web strategy in order to more powerfully convey Roche's leadership position and integrate the Roche brand in Canada with global standards.
 Ad Campaign |
 Brochure |
 Website |